Online videos are surely amongst the most popular ways for us to learn, sell, and engage ourselves today. Supported by social video hosting services like YouTube and Vimeo, videos became a potent marketing tool.
According to Recode, videos are expected to account for 82 percent of all internet traffic by 2021
However, when it comes to video marketing, people often get confused about which platform is better: YouTube or Vimeo? We’ll look at the differences between Vimeo and YouTube, as well as the benefits and drawbacks of using each of them for YouTube for marketing.
Most people already know about Youtube very well as youtube is the most popular search engine on social media Platforms. But many people don’t know what Vimeo is. So, let’s see first what is Vimeo? Vimeo, similar to YouTube, is a video sharing network founded in 2004 by filmmakers who decided to share their creative work as well as intimate moments throughout their life. The concept gained traction and drew in like-minded individuals. Today, 70 million creators, including filmmakers, animators, and musicians, use Vimeo as their best tool. Vimeo, though smaller than YouTube in several respects, is slowly gaining popularity as a video marketing platform.
Difference between Youtube and Vimeo
1. Audience Reach & Engagement
As Youtube is the world’s second largest search engine, it has 2 billion users active. Although YouTube’s reach is virtually boundless, it also has a drawback. Viewers have a plethora of options, as well as the competition is tough. Even when you’ve made an incredible, high-quality video, there’s a possibility it’ll be lost in the crowd. Also, since youtube is so popular and totally free, everybody watches it and anybody can make videos on it. Its content creators and users aren’t usually the most professional or constructive people.
But if we look at Vimeo there seem to be 240 million monthly active Vimeo users. Vimeo is smaller and a more specialist platform. Your videos have a better chance of being discovered and followed here. Vimeo has less rivalry than YouTube, and quality rather than quantity is what you will find on this platform.
Having said that, Vimeo’s statistics just cannot compete with those of YouTube. Your video traffic potential is dramatically reduced. However, Vimeo has less rivalry and its audience is much more constructive and far less aggressive than YouTube.
2. Ads
Youtube’s service is almost free and they make money through advertisements. As you can see advertisements when you open youtube and choose a video to watch. This may be a bad experience for some viewers, other than those who subscribe from youtube ad-free youtube premium.
On the other side, Vimeo earns through paid subscriptions. Thus businesses and content creators can prefer Vimeo to YouTube because Vimeo provide high-quality videos without intrusive commercials. Their revenue strategy appears to be working for them, so this fantastic feature is unlikely to change anytime soon.
3. Monetization
YouTube wants users to join their Partner Program when their YouTube channel has 10,000 views or more. YouTube, in essence, provides you with a part of the advertising revenue generated by your video. Of course, content providers can also profit from other methods like affiliate marketing, merchandise selling and so on.
However, there seem to be no motive to profit from Vimeo because it does not have any adverts. They instead have a nice option called Video On Demand, which allows members to pay to watch your videos. To use these features, you must have a Vimeo Pro account. Video creators can sell their product lines through Vimeo, acquire sponsors, and use platforms like Patreon to solicit donations from users, similar to how they can on YouTube.
4. Video Quality
Every minute, 300 videos are posted on YouTube, which must be reviewed before they’re even viewed. To successfully handle such upload quantity, compression speed and quality should be managed. YouTube is frequently linked with quantity over quality due to its scale and commercial model. YouTube video quality is excellent, but it isn’t the best due to its own enormous size and volume.
Although Vimeo has limits on the number and size of uploads, Plus, Pro, and Business customers will see significantly higher-quality videos due to the greater bandwidth. The very same video published to YouTube and Vimeo would be of greater quality on Vimeo.
5. Video Editing
YouTube has a free and easy-to-use video editor. You may upload and cut videos, as well as add pictures, effects, and upgrades. You could even build videos using previously uploaded pics and videos. YouTube also has a live broadcasting function for current events or real-time broadcasting. You can also include hyperlinks, captions, annotations, and translations in your videos.
Vimeo has a video editor as well, however it lacks the functionalities of YouTube’s video editor. Vimeo, for instance, does not enable you to include links in your videos. Vimeo, however, has the advantage of allowing you to edit or update a video without needing to change the URLs and risk losing your views and statistics. If you want to improve a video on YouTube, you must also alter the URL.
6. Upload and Storage Capacity
YouTube allows users to upload videos up to 15 min length by default. If you’ve a YouTube account, you can also upload videos that really are lengthier than 15 mins long. The maximum size of the file for uploading is 128GB. You also could upload an unlimited amount of videos on YouTube.
The highest upload, as well as storage limitations for users using Vimeo for free, are 500MB per week and 10 files per day. Vimeo’s paid memberships allow higher uploading and storage limitations. Their Plus Plan allows users to post 5GB of video per week, with a maximum file size of 5GB. There is no restriction to the number of videos users may upload. Each and every week, the Pro accounts provide approximately 20GB of storage space, however, each file should be less than 25 GB in size.
Youtube or Vimeo? Which is Best for Business?
YouTube is definitely the best option if you’re just getting started, have quite a smaller blog, or have a low marketing budget. For many businesses, the fact that it would be free and simple to get is a no-brainer. YouTube would reward you if you can properly optimise, stand out from the competitors, and advertise your videos.
Vimeo is the ideal alternative for companies that offer education or training and just want higher-quality videos without adverts. Vimeo would just be the appropriate platform for a business video marketing approach if your target audience is made up of a more educated class and professionals.
