The biggest thing that concerns the mind of YouTubers is what kind of videos to make so that viewers like to watch them more and more. Many times it happens that you make a really great and interesting video, yet you get much fewer views than your expectations. And you end up thinking what on earth did you do wrong about that video. But it may be that there was nothing wrong with that video. You may have made a really good video actually. But it was not just what your audience was looking forward to watching when they came on youtube.
The importance of viewers preferences
It is well known in the world of business, that the only product that sells is the one that is demanded. If your product has low demand, then no matter how great it is, it won’t sell much. The same is true with videos. People watch what they need and not what is good. If you could go inside the heads of your viewers, it will reveal many secrets about your YouTube viewers preference about videos and make your life easier. Although it is difficult to read people’s minds as there are thousands of them, there may be something else you can do. Perhaps you can take a short detour from attempting to estimate what viewers desire and instead rely on their actions to provide you with clues. To some, it may appear simple, but getting to know your target audience is not straightforward. Therefore, in this blog, we will discuss easy ways in which you can uncover your viewers’ interests and create videos that they will enjoy.
1. Investigate the demographics of your audience.
Want to know what’s going on in the minds of your audience? To begin, you’ll need to know a few fundamentals. It is beneficial to know 3 things about your visitors at the start of your research: their age, gender, and geographic region. The phase of life they belong to, as well as the genres of films they could love, can be determined from this data. Find out more about these demographics on YouTube by following the given steps:
- Head over to YouTube Studio after logging into your YouTube account.
- In the left-hand navigation menu, choose Analytics
- At top of your screen, select the Audience from the given tabs.
- Select a time period to analyse from the drop-down menu on the upper right side of the screen.
- Continue reading to learn the demographics of your channel’s viewership.
You may also take a look at two other panels on this page, which include “other channels your audience watches” and “other videos your audience viewed.” These can give you some more detailed insights into your audience preferences.
2. Do video tests
Test a variety of videos to see which ones are most popular with subscribers. The first step to increase YouTube followers is to put yourself in a learning mode.
Test multiple versions of your videos to see how they are received by viewers:
- They liked it.
- They disliked it.
- They hated it totally.
Moreover, while doing so, you should remain focused on your niche, but you can stray to the related sides of your specialisation if you so like.
Finding and testing material that fails until you discover the right fit may be a difficult task. But, on the other hand, it is via this process that you will obtain sufficient insight to be able to expand your audience. If you don’t take advantage of these opportunities, it might take you years to obtain even 10,000 subscribers.
3. Identify problems and provide solutions.
The majority of individuals visit YouTube for a specific goal, which is to find a solution to a certain topic. What is the best way to get rid of a computer virus? In your opinion, what is the finest recipe for spicy chicken nuggets? Despite the fact that there are several videos to watch, only one of them will be clicked by the viewers.
Winning that struggle is doable if you are aware of the interests and hobbies of your audience. That triumph belongs to those who are able to detect issues and provide an answer to them.
What are the issues that your target audience faces on a daily basis? If you are able to create videos on those topics (and provide answers), your channel’s popularity will skyrocket.
4. Create a personality set for your viewers
Have you ever offered your subscribers a pseudonym or a fictitious personality to identify them with? Have you ever compiled a list of their distinguishing characteristics? Then you’ve already established a character for your audience, or, to put it another way, brief biography about who they are and what they like. If you don’t, you’ll need to do this now.
For example, consider the case of Kate, a YouTuber who makes videos in the niche of real estate. She nicknamed her audience as “Frank” because, in her opinion, that exactly captures what they were like. Her typical audience consists of people in their 50s and 60s. The majority of them were male and were looking for low-cost housing options. Kate has discovered over the course of the years that “Frank” does not watch videos on topics like buying a property with Bitcoin, A tour of a home that is environmentally friendly, How millionaires are investing in real estate, How millionaires are putting their houses on the market, and similar other topics that are more knowledge and fun centric and makes less practical sense for a common middle-class man. Instead “Frank” is looking for what he needs, which is a reasonably priced property.
So consider the persona of your target audience before you begin creating your next video. Then consider if you’re emphasising what audiences care for or what you yourself want to see on screen.
That’s all there is to it. You need to find out the topics that concern viewers. Nothing else will hold their interest for long enough to make him cling to your channel and be a loyal subscriber.