Colours are an important part of our lives and of videos as well. This is because colours are the first things that our eyes see and interpret whenever we see anything. Every other detail of what we are seeing takes a bit of time to be processed by our brain, but colours are so obvious that our brain can process and make sense of it instantly. Every colour also has a unique feeling associated with it like blue makes us feel cold and red makes us feel warm. Thus, on the whole, the psychology of colours play an important role in every decision we make. And that is true about watching videos as well. How much a video influences us depends a lot on the type of colours used in it. So let’s learn in detail about each colour and its effect when used in a video.
1. Color psychology of BLUE
Blue is among the world’s most famous colours. People like it when they see it, and companies like it when they use it. Many social media platforms have made blue their brand’s primary colour. Facebook, LinkedIn, Twitter, Periscope, Skype, and more, they all like blue.
People like blue because it is frequently connected with serenity, security, dependability, comfort, and tranquillity. On the other hand, if used frequently, varied colours of blue can evoke feelings of despair and an unpleasant atmosphere.
2. Color psychology of RED
Red is a vibrant hue that grabs one’s attention right away. You may have noticed that many firms employ a red CTA button. A red coloured CTA button is all you need if you require your audience to have high expectations.
If you want to evoke a sense of enthusiasm and intensity in your viewers, include red in your video. However, red may also evoke a feeling of fear and threat, so it should be used with caution.
3. Color psychology of ORANGE
Orange has a fascinating psychological twist to it. The combination of yellow and red gives orange a warm, energetic, and energising appearance. It appeals to the visual system and can elicit a desire to eat, which is great for food based firms.
To tell you the truth, orange is a fantastic video colour. Many video marketers cleverly utilise orange as a call to action or to draw attention to specific portions of their website.
3. Color psychology of GREEN
While viewing a video or seeing any other form of content, a green colour produces a sense of harmony and balance in the minds of the viewers. That’s because, green, at its core, evokes a sense of being linked to nature.
Green also shows a strong emotional bond with money. If yours is a financial enterprise, you can surely go with green colour. If you work in the health or fitness business, here also you can utilize green as the primary video colour in any explainer videos or other graphics and animations that you make. Organisations working for social causes also use this colour widely.
5. Color psychology of YELLOW
Yellow is the colour of pleasure, optimism, and every other pleasant emotion you can think of. When we think about yellow, we usually think of sunlight, which produces a pleasant and bright atmosphere for people. Yellow is also the first colour in a video to capture the attention of kids.
A splash of yellow colour in your website, video, or landing page might encourage viewers to perform the desired action and see value in it. However, avoid overusing yellow, as it has been known to create uneasiness or worry in certain people. Rather, use a pleasing accent of yellow which will complement and enhance the appeal of your video.
6. Color psychology of BLACK
In the retail industry, black is a classic hue. It conveys a feeling of elegance, power and mystery. It’s simple to use in any style of video and to read as well. Using several tints or hues of black, on the other hand, might have a negative influence on the viewer, making them angrier or sadder.
Nike’s emblem is most well-known for its usage of black. Their website is designed in a black, white, and grey colour scheme.
7. Color psychology of WHITE
White is a sign of serenity, purity, and cleanliness, and it instils a sense of tranquillity in individuals. It is extensively used on e-commerce websites. Consider Adidas, which makes extensive use of white colour on its website and in video marketing as well.
Too much white, however, may make individuals feel lonely and dreary.
8. Color psychology of GREY
Grey is a neutral and stable colour that is a blend of white and black. It’s really one of the hues that people choose to wear because it’s considered to produce a relaxing environment. Grey, on the other hand, may become monotonous if used excessively.
Apple is a wonderful example of how to use grey and make it perform brilliantly. Apple uses grey in their logo and marketing, and many of its products are grey as well.
